Chronicling the steps to creating a SUCCESSFUL life.

Friday, June 28, 2013

Marketing Plan: Step One

In working on a business, one of the most important aspects is the marketing plan.  Figuring out your marketing strategy may take a few days or even weeks.

It is easy to ask, "Why do I need a marketing plan?"  The truth is, most consumers are lazy.  They depend on the entrepreneur to tell them what they want to buy and why.

Your marketing plan will include several sections.

The most important FIRST section is to find out who is buying your products.  Even if your product or service has world-wide appeal, you will need to focus on the segment of the population where the majority of what you offer will be sold.

In my case, selling at craft shows will probably not be an ideal market for me because the people going to those expect a bargain.  The market I am searching for is one that appreciates hand-made items and understanding the time it takes to make something.

Craft items are purchased primarily by women--whether it be an items for the home, baby and children's items, or accessories and clothing for themselves.

The next step is to decide WHERE to sell the articles.

No comments:

Post a Comment